Oct 17, 2014

The Miss Milk Cow beauty contest was held in Moc Chau plateau, 200km northwest of Hanoi. The beauty contest selects cows with a solid torso, high legs and large milk production. This year, 126 cows were chosen for contest among the 16,000 cows in Moc Chau. For more than a decade the Miss Milk Cow beauty contest is organized in Moc Chau plateau to promote dairy farming as Vietnamese people’s eating pattern has been changing rapidly along with higher income. The winner this year is a four-year-old, weight 830 kg and providing 42 kg milk per day, double the average volume of milk. (Photos by Kham/Reuters)

: A cow is prepared for the Miss Milk Cow beauty contest in Moc Chau plateau, 200 km northwest of Hanoi. (Kham/Reuters)

: A cow is prepared for the Miss Milk Cow beauty contest in Moc Chau plateau, 200 km northwest of Hanoi. (Kham/Reuters)

: A cow is shown to the crowd during the Miss Milk Cow beauty contest in Moc Chau plateau, 200 km northwest of Hanoi. (Kham/Reuters)

: A cow is shown to the crowd during the Miss Milk Cow beauty contest in Moc Chau plateau, 200 km northwest of Hanoi. (Kham/Reuters)

: A cow is brought to be shown to the crowd during the Miss Milk Cow beauty contest in Moc Chau plateau, 200 km northwest of Hanoi. (Kham/Reuters)