The announcement that Hostess Brands Inc. asked for court permission to go out of business prompted many consumers to run out and load their shopping carts with the company’s iconic snack food. Shoppers across the nation headed to grocery stores and Hostess bakery outlets to snatch up boxes of Twinkies, Ho Hos and Wonder Bread, apparently fearing the products would become extinct.
Hostess shutdown prompts snack cake buying binge
By Lorraine Mirabella, The Baltimore Sun
7:58 p.m. EST, November 16, 2012
Soon after hearing that Hostess Brands Inc. was shutting down for good, Lisa Renee Clark wasted no time dashing out to the Wonder Hostess Bakery Thriftshop in Glen Burnie.
But by midday Friday, she was almost too late. The Twinkies had sold out. Supplies of Wonder white bread were dwindling. And the shelves appeared bare of Ho Hos. Finally spotting two boxes of the cream-filled snack cakes, Clark snatched them up.